We all know that today, digital marketing and social media play a huge role in attracting new clients and keeping current customers engaged and loyal. However, the old school marketing methods are still just as useful for generating exposure for your mobile spray tanning business.
The key is raising awareness about your business in the local community and encouraging customer loyalty. Below are some easy, yet very effective, tools you can implement into your marketing strategy.
Wedding Fayres and local events
Weddings are a brilliant place to attract new clients, as most brides want to have a natural glow on their special day. Local trade shows and Wedding Fayres are a great way of networking and getting the name and reputation of your business out there. These are the places you will meet like-minded beauty professionals that can be a benefit to you long-term or meet potential customers looking to try something new.
We suggest looking into as many bridal trade shows as you can. These are a great way of networking with similar beauticians and generating new business leads.
Many local events such as markets or festivals are also beneficial. For example, you can offer “touch up” spray tan services or the chance to try some self-tanning products!
Donate to local causes
Community or fundraising events are a great way to give back and be part of something wonderful, as well as market your business. Consider offering a voucher for a free spray tan, or if you stock our self-tan retail products in your business, why not consider donating a few of those?
Host your own events
Hosting events is a great way to get people talking about your business and to get localised coverage in local publications and on social media. Plus, they are great fun!
If your business is having a birthday or even a launch, consider hosting a party. It can really be as big or small as you like. Get friends, family and anyone you know in the beauty industry to come along and then spread the word. This is where social media and word of mouth are game-changers.
Hosting a ‘pamper party’ is another great way of marketing your spray tanning business. You’ll have happy memories associated with your business and the chance to offer package deals, which will ultimately drive profit for you. For example, you can offer birthday or hen’s night pamper parties complete with spray tanning, facials, nails, hair and makeup! Team up with beauty businesses or professionals involved with you to fill in the blanks on services you don’t currently offer.
Why not offer and advertise discounts? Birthday or student discounts always go down a treat. Even offering local workplaces special discounts can help your business – if you work in a shopping centre, others who work there are entitled to 10% off all treatments.
Loyalty and referral programs are a great way to encourage engagement from the client base you already have. Give them an incentive to re-book in your tanning services! You could offer 10% off to anyone who is referred to your business or offer a free spray tan for every five they purchase!
Social media is an important part of your marketing strategy, but word of mouth marketing and loyal customers are equally some of your best assets too!